True Voice App

Making mindfulness feel like it belongs to everyone

Role:
Design Direction
Visual Design
Branding

Creative Direction:
Qimmah Safir

Wellness has a design problem. The category has long been shaped around a narrow visual and cultural standard, one that quietly excludes the people who could benefit most. True Voice was built to challenge that. As a social wellness app supporting sustainable wellbeing and real community, the brand and product had to do the same work: make mindfulness feel genuinely accessible, not as an afterthought, but as the creative brief itself.

Brand Before Product
Every UI decision carried the brand's accessibility commitment into the experience. The filtering system reflects how people actually navigate wellness, through cultural identity, not just format. Session lengths  acknowledge that time is a barrier.
Logo reflects the audio-first nature of the app and it's intended use as a space to access mindfulness content, courses, and live sessions.
Custom photography used throughout to add warmth and reinforce the brand colors with a calm and human-centered approach.
Illustrations for social media content.
Social grid approach using the full color palette.
Subscription-based approach with locked and unlocked content.

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